An intimate and provoking portrait of " Lord Paul Smith ", this quirky designer and formidable businessman trough an exclusive access to this poet of British fashion.
Paul Smith has 400 shops and outlets in 35 countries, 12 clothing lines, 400 million euros in yearly revenues, sales topping Chanel's, partnerships with Evian, Apple, and Austin, and prestigious bicycle and racecar brands.
All that, and his popularity around the world is only growing. The secret of his success? A brilliant concept called "Maximizing Britishness" or "How to build a brand and an empire around English pop culture with a brilliant marketing strategy and an unrivaled sense of imagination." Who is Paul Smith? How has he managed to get millions of men interested in fashion? How did this modest bloke from Nottingham become synonymous with elegance in men's fashion?