HERMANN (LUC), BOVON (GILLES)
PREMIERES LIGNES TELEVISION, ARTE FRANCE
German, English, French
TV, DVD, NON-THEATRICAL, INTERNET, VOD
Starbucks is now a part of our daily lives. Like McDonald’s, its 22.000 coffeehouses present in 67 countries have made it a recognizable symbol of globalization. This investigative report explores the brand’s appeal, what made its success and reveals the coffee giant’s dark underside.
This in-depth investigation explores the reasons behind the success of this business to reveal the hidden face of these giant brands that have become symbols of globalization – from supposedly fair-trade coffee to environmental threats, and from market saturation to the harsh working conditions of baristas.